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Creators/Authors contains: "Perkins, David"

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  1. Abstract Broadcast meteorologists—highly skilled professionals who work at the intersection between climate scientists and the public—have considerable opportunity to educate their viewers about the local impacts of global climate change. Prior research has shown that, within the broadcast meteorology community, views of climate change have evolved rapidly over the past decade. Here, using data from three census surveys of U.S. broadcast meteorologists conducted annually between 2015 and 2017, is a comprehensive analysis of broadcast meteorologists’ views about climate change. Specifically, this research describes weathercasters’ beliefs about climate change and certainty in those beliefs, perceived causes of climate change, perceived scientific consensus and interest in learning more about climate change, belief that climate change is occurring (and the certainty of that belief), belief that climate change is human caused, perceptions of any local impacts of climate change, and perceptions of the solvability of climate change. Today’s weathercaster community appears to be sharing the same viewpoints and outlooks as most climate scientists—in particular, that climate change is already affecting the United States and that present-day trends are largely a result of human activity. 
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  2. Abstract Television weathercasters are uniquely situated to inform their audiences about the local impacts of global climate change and a growing number of them are adopting the role of climate change educator. We surveyed all American broadcast meteorology professionals in 2015 (N = 2,059; response rate = 22.6%), 2016 (N = 2017; response rate = 31.2%), and 2017 (N = 2,177; response rate = 22.1%) to assess weathercasters’ interest in reporting about climate change; if, where, and how they report about climate change; and the reactions they get from their audiences when they do. Many participating weathercasters indicated that they were moderately or very interested in reporting about climate change, especially using local historical climate information (56%). Just over half of the weathercasters (57.9%) had used one or more communication mode to inform their viewers, or other people in their community, about the local impacts of climate change in the prior year. The most commonly used modes were social media (42.7%), school visits (36.3%), community events (33.1%), and on-air broadcasts (31.3%). Most weathercasters who had reported about climate change on air indicated they received either positive viewer feedback or little feedback (61.9%); conversely, weathercasters who had not reported about climate change expected to receive mostly negative feedback (44.2%). In sum, this analysis suggests that large numbers of weathercasters have adopted the role of climate change educator in their communities; they use a range of communication modes to share climate change information with their audiences and receive mostly positive feedback from their audiences when they do. 
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